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KMID : 1011620070230050677
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Korean Journal of Food and Cookey Science
2007 Volume.23 No. 5 p.677 ~ p.684
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A Study on the Effects of Service Quality on Customers Satisfaction and Revisits to Foodservice Businesses : Focused in Jeonju Area
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민계홍:Min Kye-Hong
저자없음:No authors listed
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Abstract
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This study analyzed the influence service quality has on customers satisfaction and revisits to foodservice enterprises located in the Jeonju area. The result are as followings. First, factor analysis was performed with 25 variables, drawing out five accessibility, materiality, assurance, speciality, and correspondence. Second, study model analysis showed that the service quality of foodservice operations located in the Jeonju area had an influence on customers satisfaction. This was especially significant for the factors of accessibility and materiality. Third, when considering customer satisfaction with restaurants, satisfaction with the area's image, and satisfaction with the area's sightseeing, we found that satisfaction with the restaurants and satisfaction with the area's image influenced revisits. This suggests that the higher a customer's satisfaction the more foodservice businesses they want to visit. Thus the foodservice businesses located in the Jeonju area must promote service quality so that customers are satisfied and repeatedly visit the restaurants.
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KEYWORD
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Foodservice business, service quality, satisfaction, revisit, Jeonju area
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